Analytics is the newest challenge for organizations that want to take a lead on their competitors. Although success stories are widely advertised in industry publications, many organizations are struggling to derive meaningful insights from their big data.
Voor wie is de opleiding bedoeld?
This course is a practice-oriented program at an academic level. If you are looking for a mix between practice and theory and would like to put what you have learned into practice, this is the program for you.
This module draws on a textbook and a set of complementary academic papers to further explore Business Analytics from a managerial perspective. Based on global trends in digitalisation, the module aims to equip managers with the necessary knowledge to better understand and manage the main elements that drive transformation in today’s enterprises. In this regard, data rich environments have become instrumental in improving services to customers and stakeholders. It is necessary to recognize how a coherent data strategy to organise, govern, analyse and deploy an organisation’s data and information assets in these environments, can add significant business value. As a result, a deeper understanding of the three Business Analytics types and accompanying mechanisms and tools to support decision-making, are required.
The module starts with an introduction to data strategy and the creation of business value associated with Big Data analytics. Then, the three types of Business Analytics (descriptive, predictive and prescriptive) are introduced over a course of four weeks. In addition, the following elements that are important for the management of data-rich environments are covered: privacy and ethics of data, creating business value through social media analytics, service innovation, the power of data analytics for decision-making and critical elements to manage Business Analytics projects.
Be knowledgeable about data strategy and how Big Data and Business Analytics can add business value.
Understand the three types of Business Analytics techniques: descriptive, predictive analytics (data mining, text, web and social media analytics), and prescriptive analytics (optimisation and simulation).
Acquire knowledge of the accompanying tools and techniques, differences, respective application areas and support for decision-making for each Business Analytics type.
Explain the importance of data/information management and governance for successful Business Analytics initiatives.
Identify key elements and best practices to successfully manage Business Analytics projects.
Be knowledgeable about privacy principles and regulations related to personal data/information and the role of ethics in Business Analytics.
Actively engage with peer students through online discussions and peer review activities to refine assessment tasks.
Apply theoretical knowledge to compile a final assessment report that describes the analysis of existing Business Analytics initiatives and recommended change to improve data-driven decision-making through Business Analytics in a real-life case organisation.
This Certified Professional Course, which is also part of the CPP Smart Services, consists of 5 ec and has a study load of approximately 140 hours. You will complete this course in approximately 7 weeks. The study load is 16-20 hours per week.
The program is taught entirely online and is completed according to a schedule. You will have access to the digital learning environment of the Open University and you will receive personal guidance from a content expert university teacher. The course material and the learning environment are in English. The contact moments with the teachers and the assignments can be bilingual (Dutch/English).
HBO (higher professional education) working or thinking level.
The next starting date is planned for September 2022. Do you want to receive the schedule? Send an email to firstname.lastname@example.org.
Registration is possible by pushing the red button 'Aanmelden' on this page.
If you don't have an OU account, then first registrate at mijnOU (top right on this page) and use your emailaddress als your username. To get an English registration manual you can contact our Team Professional Program by pushing the red button 'Contact' on this page.
The fee for this course is € 1,750 or 5 monthly installments of € 370.
These amounts are exempt from VAT, but excluded from the textbook, what is used in this course:
- Business intelligence, 4e editie door Sharda, Delen en Turban
ISBN 978 12 922 2054 3
You have to purchase this textbook yourself.
Do you pay the fees yourself? Then the costs may be deductible from your income tax.
In the Netherlands for private individuals a maximum deduction of € 15,000 is possible, with a threshold of € 250.-. For more information please access the website of the tax authorities and look for: study costs.
The Lifelong Learning Credit (LLLK) discount scheme does not apply to Certified Professional Programs.
The Open University Course Fee Discount Scheme (KCOU) does not apply to Certified Professional Programs.
After successful completion of this module you will receive a partial certificate. This course is a part of the CPP Smart Services. This certificate can be introduced in these Certifiied Professional Programs as well as in yOUrMBA
If you would like more information by mail, phone or Whatsapp about this specific program, or in case of a group registration or an in-company track please contact our Team Your Academy by pushing the red button 'Contact' on this page.
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