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Luca S. Paderni

Luca S. PaderniEMEA Business Development Head - Google

Before becoming responsible for Google's Enterprise Educational initiatives in Europe, Luca lead the Industry Marketing Team where he was responsible for EMEA sales marketing strategies. Before joining Google three years ago, he spent 4 years at Forrester Research where he was Senior Analyst for the Consumer Markets group.

In addition, Luca has over 8 years marketing and strategy experience at some of the world's largest and most important brand companies, including Ferrero, L'Oreal, Johnson and Johnson and Prada, working across Italy, France, Switzerland, Spain, and Russia.

Luca also comes to us with an MBA from IMD, a degree in Law/Economics from the University of Milano, and a degree in General Management from ISTUD Stresa in Italy. He speaks Italian, French and Spanish and is a competitive sailor.

''We tend to overestimate the effect of a technology in the short run and underestimate it in the long run"
Roy Amara

See M-2009 Programme, Tuesday morning, 9 June 2009