Dr. Jos Schijns MBA - Open Universiteit

UD

Contactgegevens

Dr. Jos Schijns MBA

jsc

Faculteit Management, Science & Technology

Jos.Schijns@ou.nl

http://www.linkedin.com/in/josschijns

https://twitter.com/researchcenter

Expertise, onderzoek en publicaties

Expertise

Marketing and quantitative (Marketing) Research.

Specialties: multivariate analysis through structural equation modeling (SEM), both CB-SEM (AMOS) and PLS-SEM (SmartPLS)

Onderzoek

Research with respect to customer loyalty, e.g.: customer satisfaction, multi-channel management, customer media/magazines, direct/interactive marketing, customer journey management (CJM), customer experience management (CEM), Voice of Customer (VoC).

Publicaties

Ervaring en opleiding

Opleiding

Nevenwerkzaamheden